| "10 Minutes" | ||||||||||||||||||
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| Single by Inna featuring Play & Win | ||||||||||||||||||
| from the album Hot | ||||||||||||||||||
| Released | 25 January 2010 (see release history) |
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| Format | Digital download, airplay | |||||||||||||||||
| Recorded | 2009; Play & Win Studios (Constanta, Romania) | |||||||||||||||||
| Genre | House, electropop, synthpop | |||||||||||||||||
| Length | 3:21 (Play & Win Radio Edit) 4:08 (Play & Win Club Remix) 2.32 (UK Radio Edit) |
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| Label | Roton | |||||||||||||||||
| Writer(s) | Sebastian Barac, Radu Bolfea, Marcel Botezan | |||||||||||||||||
| Producer | Sebastian Barac, Radu Bolfea, Marcel Botezan | |||||||||||||||||
| Inna singles chronology | ||||||||||||||||||
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10 Minutes is a synth/electropop song by Romanian female recording artist Inna and features Play & Win, songwriters and producers of this and of the rest of Inna's songs. In Romania it was released as her fifth single in order to promote the Romanian release of Inna's debut album Hot, which also included earlier chart successes such as "Hot", "Amazing" and "Déjà Vu". The leaked version of "10 Minutes" premiered on Inna's official YouTube page in December 2009 and was sent to Romanian mainstream radios on January 25, 2010. It peaked at number eighteen on the Romanian Top 100. For its international release, a music video was shoot during June 2010 in London. "10 Minutes" was released as the fourth single from Hot in France and the fifth in the Netherlands.
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The song was leaked on Inna's YouTube page on December 23, 2009, under the title of "Karaoke with Inna". It was sent to the mainstream radios such as Kiss FM on January 25, 2010.[1][2] "10 Minutes" was written by the songwriting group Play & Win, who wrote Inna's previous singles. This song is more with American influences than the previous songs released by Inna, the house beats are not emphasised so much here[3][4] It was the third most appreciated song of the year by the Romanian Gay community, after Guess Who's "Locul Potrivit" and Smiley's "Plec pe Marte".[5]
To promote the release of Inna's debut album "Hot" in her home country Romania, the song "10 Minutes" was sent to radio stations in January 2010. Following the airplay premiere of the song, "10 Minutes" debuted on the Romanian Top 100. But without any music video promotion it only peaked at number eighteen on February 28, 2010, being the first of Inna's singles not to enter the top ten.[6] When the music video was released it was sent to two main Romanian music channel: 1Music and MTV Romania. It entered the heavy rotation on MTV and re-entered the Romanian Top 100, but it did not manage to reach the top forty, because of the lack of promovation. It has also entered the top ten of the MTV Hitlist.
At the Year-End Charts, "10 Minutes" finished the 42nd position of the Romanian Top 100, with a number of 6,266 airings.[7] The song became Inna's best hit of the year in Romania, being followed by "Sun Is Up" on the 52nd position.
On the Czech Republic Airplay Chart it reached its peak position at number ten in April 2010 and once again in June 2010. On the Dutch 100 Singles Chart, "10 Minutes" debuted at number seventy-nine on October 2, 2010, and peaked at number seventy-six on the following week. It also was a moderate success in Belgium, Bulgaria, Hungary, Poland, Russia and Ukraine. "10 Minutes" became Inna's least successful song all through Europe.
On the French Physical Singles Chart, "10 Minutes" became Inna's forth top ten single in a row. On December 6, 2010 it debuted at number eight as the highest new entry of the week, while simultaneously "Déjà Vu" sat at number twenty-one, "Amazing" at number forty-two and "Hot at number seventy-seven. The next week, the song fell to number eleven. After Christmas, "10 Minutes" returned to the top ten, climbing up from number twelve to number ten on January 9, 2011. On January 23, 2011, it reached its peak position at number eight again, while its successor "Sun Is Up" simultaneously became a top five hit on the French Digital Charts.
On February 4, 2011, "10 Minutes" became one of hundred songs to chart on the new official French Top Singles & Titres Chart which combines digital and physical sales. While "Sun Is Up" debuted at number five, "10 Minutes" opened at number forty-eight. In the French Physical Top 50 the song maintained within the top twenty for many weeks.
Due to the lack of airplay on both radio stations and music channels, 10 Minutes failed to make an impact on British charts. Although the song was highly anticipated by Inna's fans, the song was released onto iTunes without any promotion online.
Failing to chart in the United Kingdom and Ireland, nor Austria, Germany, Spain and Switzerland (countries where Inna's songs had the greatest impact within the music charts) and due to the introduction of the new French chart, "10 Minutes" became Inna's least successful single to date both in Romania and internationally, until the release of Club Rocker on 2011.
The music video for "10 Minutes" premiered on June 29, 2010 on Inna's official site. The video was filmed in London and was directed by Paul Boyd (collaborated with Mariah Carey or Shania Twain). The music video did not become a hit in Romania, and it has not been added to the playlist of all the Romanian TV channels; the only channel to broadcast it in heavy rotation was MTV Romania. The video gained over 25,000,000 views on YouTube, 5,000,000 views only on Inna's official channel and other at least 10,000,000 views on Spinnin' Records' official channel. The Pussycat Dolls-inspired music video shows Inna dancing in a club and flirting with a waiter, while other people are star-struck by her. It is a club-oriented video and shows Inna making-up before a show in London suburbs.
The United Kingdom version of the video premiered in early January 2011, on All Around the World Productions' official YouTube page - SteveAATW. The video was shortened by cutting out some repetitive scenes and focusing on Inna's image. The UK edit lasts for 2 minutes and 33 seconds. As Media Forest Romania stated on their Facebook profile, the music video was already aired in France, Israel and Switzerland, as of January 2011.
Inna performed "10 Minutes" for the first time at the Romanian Music Awards 2010, held in Craiova, on July 10. There, she lipsynced the song, in a medley with her older number-one hit "Amazing", the promo single "Señorita" and her newest single "Sun Is Up". Then, she performed it in various European clubs. In October 2010 she was criticised by the Romanian media for a half-live performance of the song in Kiev, Ukraine. On December 28, 2010, Inna performed live "10 Minutes" in a unplugged concert in Kasho Club, Braşov. Her concert was recorded and it will be broadcasted by Romanian TV channel 1 Music.[8] In France, she performed it several dates on Fun Radio during winter 2010/2011 and also in several concerts, such as the one at Loft Club, in Lyon.
Weekly charts
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Year-end charts
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| Region | Date | Format | Label |
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| Romania | January 25, 2010 | Radio | Roton |
| Belgium | August 27, 2010 | Digital download | ARS Entertainment |
| Netherlands | September 25, 2010 | Spinnin' Records | |
| United States | November 9, 2010 | Ultra Records | |
| France | December 6, 2010 | CD single | Universal |
| United Kingdom | February 6, 2011 | Digital download |
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